Guide
to Search Engine Optimization (SEO)
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The
Guide to Search Engine Optimization is without a doubt one
of Wilson's absolute best eBooks. Bear in mind, when I say
this, that Wilson has no affiliate program so I have no financial
stake in praising it.
There
is a huge body of SEO information available. There are a number
of good eBooks, loads of pointers on various SEO consultant's
websites, and even some good hard books on the subject (Amazon
search on SEO).
What
I like about Wilsons eBook is that it is jam-packed with good
advice in almost every sentence. There is no fluff. No wasted
time convincing you of it's own value (don't you hate when
marketers do that?).
Some
97 pages in teh 2007 edition coveres about every important
topic in SEO, and then gives recommended Websites, software
or tools to lead you in the right direction to accomplishing
them.
As
often as he can, WIlson gives free or low-cost tools rather
than just affiliate links to the ones he will make the most
money on. Of course thre are affiliate links there as well,
as there should be, but he isn't pushy about them.
At
the end of the book there are alphabetized indexes of the
tools, he mentions, for quick reference.
One
of the best features of the eBook is the array of stuff not
to do. The stuff that will hurt you in SEO - like FFA sites,
link farms, cloaking, and so on.
Wilson
mentions nearly every element that affects your search engine
ranking near the beginning of the eBook, but then spends the
rest of the book taling only about the two big areas you can
easily do something about - keyword optimization and incoming
links. Factors that are difficult to control, such as the
age of your site, number of clicks on your site, and so forth
are not widely addressed.
The
book is centered around seven specific steps you can control.
Each chapter takes on one step. If you spent just one week
on each step I'd say you will begin to see very real results
in just a few weeks.
The
seven steps are:
- Conduct
Keyword Research
- Determine
Current Ranking
- Make
your Webpages Search Engine Freindly
- Help
Search Engines Index Each Page in your Site
- Get
Links to your Website
- Opitimze
Key Webpages
- Keep
from Getting Banned by Search Engines
I,
myself, am planning to make a checklist of tasks based on
this book and to go back through my site and work through
them. Then I'll make a checklist of things to check before
publishing any new page so can keep my site optimized.
This
has been and will be, in the future, an invaluable resource
for me. Maybe someday I'll research and write my own guide
for you. Until then I'm recommending this one.
Guide
to Search Engine Optimization (SEO)
This link goes to the sellers description and order page.
It opens in a new window.
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