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Traffic
Secrets ($997
[or 3-payment plan]) This link goes to the
sellers description and order page. It opens in a new window.
Notice
(3/10/07): John Reese has sounded an alert that Ver 2.0 is
in the works and has asked me and others to please tell you
NOT to purchase the current version so that you aren't stuck
with an outdated copy.
According
to Reese, the entire content has been changed completely and
"no TS 1.0 components will be included."
As far
as time frame, the only information he has released is that
it will be the "next few months."
Traffic
Secrets package
Let me be perfectly honest
(like you expected anything else from me?) I do not own the
John Reese Traffic Secrets package. I try to own most of the
packages I write about, and do own nearly all of them, but
this one I do not ... yet. I will.
Fortunately,
however, I have tons of research on John Reese and I am comfortable
that I have a very good handle on the content of his course.
here is the lowdown on my research.
This
is not a small package. It arrives with 7 DVDs and 6 CDs,
transcripts, and workbooks. The written material, for the
most part is printed only on one side of the page, leaving
room for notes, (and making them look a little bigger than
they really are.)
The
general type of material is not wholly unlike Perry Marshall.
Both Reese and Marshall (and me by the way) are absolute fanatics
about the subject of testing. Web sites should be split tested,
Google ads should be split tested, and constant testing is
the key to building wealth over a long period of time.
One
of the most outstanding of John Reese's concepts is quite
the opposite of the Phil Wiley mini-site concept. It's more
like a megasite model. He calls it VRE, or Virtual Real Estate.
The central idea is that you build a giant megasite with hundreds,
if not thousands of pages of content, and let Google Adsense
pay the bill. Of course, offering affiliate programs in the
site doesn't hurt anything either. It's quite a flip from
Phil Wiley's mini sites.
Reese
does not preach instant riches and does not hype his products.
He is realistic. He knows that business must be treated and
run like a business, and will take time and practice to develop.
One
of the criticisms Reese has taken for his package, besides
the high cost, is that the information is slow and painstaking
to learn. He has a way to take 10 minutes (or more0 of walking
you through a simple procedure like creating a Google ad.
many people have commented on this very slow approach, apparently
written for the total beginner.
On
the other hand, many of the concepts he teaches are not really
beginner material. again,like Perry Marshall, John reese teaches
advanced techniques about Google Adwords, and those who have
tested his methods honestly have seen dramatic increases in
their click-through rates. Knowing how to write ad copy and
constant rigorous testing is the key - and Reese teaches it
well.
One
of Reese's email newsletters was one of the most profound
I've ever seen. He asked the question what was the biggest
value of having a huge email list. Was it to sell lots of
affiliate products? No. The big value of a huge list is that
it allows you to test rigorously and fast. This is true and
I cannot agree more emphatically. He won my attention.
But
one of the other things he has taken a lot of criticism for
is the price. The fact is, though, that the value of a marketing
product is set by the potential for using the information
to multiply it many times over.
Is
it possible to make more money than you spend on this product?
From the many people who have tested his techniques and gotten
good results, I am convinced that it is well worth the investment,
IF (and this is a major if) you take the time and effort to
really learn it, use it, practice it and to your testing.
The depth is there, but don't expect a simple easy walk in
the park.
If
you're not willing to spend the time you need to use the techniques,
this is too much money to waste. But if you are in a real
business and willing to take the time to apply (and practice)
you will do no better than to purchase this course.
I
have plans to purchase this package myself. I am putting my
money where my mouth is. I simply do not say nice things about
a product just to sell it and make a commission. Frankly,
I've purchased no less than 10 other products over this past
month, so I cannot buy everything at once, but I believe in
this one, and it's on my list.
I
recently had a phone conversation with Marty Foley (a big
name in Internet Marketing in his own right) and he mentioned
to me the unfortunate information that John Reese does not
support the concept of Taguchi testing. I found this disturbing,
since Reese is an avid testing fanatic. I'll forgive him for
the statement but I'll have to disagree and stand by my guns
that Taguchi (Multivariate) testing is indeed very powerful.
Traffic
Secrets ($997
[or 3-payment plan]) This link goes to the
sellers description and order page. It opens in a new window.
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