Glyphius
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Sorry but Glyphius is no longer
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At this time I do not know where it can be obtained.
Product
Overview:
Glyphius
pronounced Glif'-ee-us) is a copy writing aid, designed to
help you get more impact - and more sales from your ad copy.
It can be used on all the following types of material:
Headlines
Classified
or Pay Per Click ads
Ad
bylines
Your
email or forum signature
Ad
copy body
Call
to action
Order
form text
Articles
Web
page content
Email
text
Subject
lines
Here's
a You Tube video I produced showing Glyphius in action
Nearly
every form of advertising and marketing-related text can be
analyzed by Glyphius.
Here's
the premise: The authors did a deep statistical analysis of
over 100,000 ads and pieces of sales copy, monitoring the
words, word groups, and results of those ads.
You
type your copy into the text box and get back a score and
a list of potentially negative words.
Now
the fun begins. You start altering your copy or trying different
copy ideas. Glyphius treats your effort as a single session
and keeps track of the top-scoring, winning version until
you end and clear the session.
When
you have the best score you can manage, you're ready to publish
the winning version.
You
can increase your score in several ways.
You
can reduce the number of words, so that the density of power
words is greater
You
can eliminate the negative words it identifies
You
can replace given words (or negative words) with synonyms,
such as replacing Free with Complimentary, for example.
You
can try to find additional power words to include.
Now
remember this is not based on theory, nor on someone's opinion
about the effectiveness of certain words. It's based strictly
on statistical sales results over 100,000 samples.
Does
it work?:
Positive
I
decided to put Glyphius to the test. As a premium member of
Conquer Your Niche Forum I'm able to have five ads running
at any given time. These are similar to Pay Per Click ads
in style, and there are clear statistics of numbers of displays
and clicks.
I
typically use these ads as a testing ground before running
Pay Per Click campaigns.
I
just happened to have five ads currently running with over
5000 views each. Could Glyphius reproduce the actual results
from these ads? In other words, could I have saved all that
time in testing these ads simply by using Glyphius to identify
the best ad in the first place?
Lets
Find out.
Here
are my five ads. Numbers 1, 4, and 5 are for a free viral
eBook giveaway. Ads 2 and 3 are for the registration page
for the RatingsHub site where there are user-driven marketing
product reviews.
Forum
views: 4430
Clicks: 23
Conv Rate: 0.52
Forum
views: 5091
Clicks: 39
Conv Rate: 0.76
Forum
views: 5129
Clicks: 39
Conv Rate: 0.76
Forum
views: 5110
Clicks: 25
Conv Rate: 0.49
Forum
views: 5105
Clicks: 50
Conv Rate: 0.51
Now
I pasted each of these ads into Glyphius and got the following
scores:
Ad
1: 80
Ad 2: 240
Ad 3: 284
Ad 4: 49
Ad 5: 174
Now
let's chart them and see if Glyphius actually could have predicted
my best ads:
I
was shocked at how well it worked. I could have completely
dispensed with ads 1 and 4 and saved the time and credits
testing those ads! If I had been paying for them I could have
saved a lot of money.
Glyphius
also takes into account punctuation. It knows, for example
that adding ellipses (...) can increase response, based on
statistics.
Negative:
There's almost always a negative side to things, and Glyphius
is no exception. In fact, let me make it clear that these
are some pretty big negatives.
1.
Glyphius cannot recognize the meaning of your headline, ad
or paragraph. It only recognizes whether certain words and
the density and proximity of those words tends to sell more
stuff. You could easily put a bunch of nonsense power words
in there and get a great score.
2.
Glyphius cannot recognize or analyze format and style. The
color, bolding, position, font, or even order of your words
has no meaning to Glyphius. Neither do images. Yet in the
real world of advertising it can have great impact on your
ad success. I've found that an identical ad with a simple
change in text color can have unbelievable effect on the click-through
rate. I also discovered that adding quotation marks around
a headline had no effect on my score in Glyphius. It does
in real life. Apparently that punctuation mark was not included
in the Glyphius test phase.
3.
Glyphius has no idea that you're a genius copy writer. If
you come up with an incredibly clever ad Glyphius might mislead
you to thinking it's worthless. You have to let your human
intuition, and testing, override Glyphius. For example, I
typed in the most famous high-pulling ad of all time, "They
Laughed When I Sat Down At the Piano But When I Started to
Play!" Glyphius gave it a score of -27 (that's negative
27).
My
recommendation:
Let
your human intuition and common sense guide you, but if you're
just trying to improve a headline, a PPC ad, a signature line
and you're just grasping at straws, then Glyphius is indispensable.
Don't strictly rely on Glyphius. Remember the "They Laughed
... " test.
While
you're composing an ad, and you run across a power word, or
a word where you have several alternatives, it might be helpful
to check with Glyphius to see which one historically tested
better.
I've
also been able to test series of words to see, for example,
which ones to include in titles. As an example, I tried every
number from one to twenty-five in both numeric and long forms
and I now know what numbers pull better in titles like "5
Ways to profit from . . ." Want to see a piece of it?
"13" is the top puller, and "eight" is
the only long form that beats any numeric forms.
From
now on, I'll avoid costly PPC ads that don't work, headlines
that don't pull, and mistakes in using poorer word choices
by running every headline, ad copy, short ad, and signature
line through Glyphius.
Glyphius
managed to pass my challenge in the ad test against actual
results. I wished I had had Glyphius before I began spending
money on Google Adwords and countless lost hours, days, and
dollars on worthless ads when I could have predicted the winners
before I started.
However,
I won't won't let Glyphius override my intuition and a good
swipe file. I may, however, use my swipe file and then tweak
things a little using Glyphius to see if I can improve an
already great ad.
Don't
forget that Glyphius can also give you a heads-up about an
entire paragraph of text such as in an article or text from
your newsletter.
Glyphius
($135) This link goes to the sellers description
and order page. It opens in a new window
Glyphius
Let's
put Glyphius to a hard test and see if it works
-Roger
Zimmerman
-Pickaguru.com
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