The
Definitive Guide To Writing & Promoting White Papers
($99, $177, $297) This
link goes to the sellers description and order page. It opens
in a new window.
The
term "White Paper" seems to have come from the government
and has been adopted by the Internet world as a technical
paper of some sort. As with many other terms, it's use keeps
getting broader and broader. It is not used for any sort of
problem-solving article.
In
this ebook Perry Marshall gives some 43 alternate terms for
"White Paper" including such terms as "free
report" or "special report."
The
idea is that white papers are a very powerful means of getting
your site and yor product out among Internet readers. They
can generate links back to your site (good search engine fodder)
and can generate leads like crazy.
They
are usually short by nature which makes them a very quick
way to powerful results.
Perry
Marshall has generated a sort of formula for successful papers.
In this ebook he talks about not only alternative names but
good title generation, the power of shorter papers, his complete
formula for writing good white papers, using postcards to
promote your white paper, testing your white paper, a checklist
(29 points) for writing your paper, using your paper to build
your customer list, and, of course, integrating your white
paper with Google Adwords.
Every
Internet Marketing expert under the sun talks about using
articles as a powerful means of getting traffic. There is
a reason for that -- it works.
But
most of us never get around to following that advice and our
profits suffer.
If
you're already writing articles and using them for promotion,
but want to make them more powerful, this is a good product
match for you. But if you aren't even to that point yet -
if you're still building your website or trying to find a
product to sell, hold off until you're ready.
This
is a more advanced product for those already in the Internet
Marketing game and already making money. When you're ready,
it's a good product.
The
Definitive Guide To Writing & Promoting White Papers
($99, $177, $297) This link goes
to the sellers description and order page. It opens in a new
window.
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