The
Definitive Guide to Google Adwords
(Digital basic $49, Expanded with audio CD's $97/ Deluxe with
teleconference and coaching $197) This link
goes to the sellers description and order page. It opens in
a new window.
This
is the least expensive of Perry Marshall's products, the most
down to earth written, and by far the most popular.
I
own this package, and it is among my most prized. There are
dozens of other customers of this product who call Marshall
"genius" and love his advice. It is not without
plenty of peer support either. In fact I have yet to find
a negative comment from anyone or a single account of a return.
It
is a 205 pg PDF file (up from the 113 pg previous edition)
that has been highly acclaimed by several other Internet Marketing
Experts.
While
Google Adwords were at one time a very easy way to get quick,
cheap targeted traffic, it's success has rendered it a bit
saturated. In other words, the competition pays more and more
for the good keywords, leaving it just too expensive for those
with less resources.
To
counteract the increasing prices Perry Marshall has developed
methods to get smarter and smarter about finding good keywords
and using them to target your traffic.
He
also helps you learn how to use Google adwords as a testing
medium, since you can easily test different ads quickly and
cheaply.
Perry
Marshall provides good methods for calculating results and
worksheets for doing just that. The book is filled with screen
shots showing you exactly how Marshall is proposing you improve
your campaigns.
PPC
(Pay Per Click) is all the rage in current Internet Marketing
courses, and Perry Marshall is a bit ahead of the game by
developing a product specifically geared to making it work.
The
valuable lessons to learn here are in first in how to conduct
good keyword analysis (and find keywords you would never have
thought of on your own) and second in how to spend a fraction
of your campaign on small-scale testing before launching an
all-out campaign.
Perry
Marshall will walk you through the setting up of a campaign,
and show you where the tools are to find good keywords (such
as Wordtracker and NicheBOT). Then he'll show you how to design
a direct-marketing campaign around those keywords. It's all
about supply and demand. This is called keyword farming.
You'll
also learn how to eliminate false hits that can cost you big
money.
He'll
talk a great deal about writing good ad copy and little tricks
that skyrocket your click-through rates. I've doublem my CTR's
since using his teachings.
The
only downside is not really a downside at all. It is that
this will take some thought and time on your part. It's not
just something you read and implement in a day. It takes practice
and testing.
This
is not for the casual webmaster. It's for the serious person
who is ready to really analyze the market and try to apply
a data-driven approach to maximum profit.
It's
also not just for Webmasters. You can sell affiliate products
directly through Google Adwords. I have about a dozen ads
running right now for affiliate products, and I see regular
purchases made through them. Thank you Perry Marshall.
If
you are at a point where you need to optimize your Google
adword results, this is the only real course I've found so
far that specializes on just that subject. (top)
The
Definitive Guide to Google Adwords
(Digital basic $49, Expanded with audio CD's $97/ Deluxe with
teleconference and coaching $197) This link
goes to the sellers description and order page. It opens in
a new window.
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