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RichJerk
Ebook (current
price $49)
This
47-page pdf file is about $20 more than Ken Evoy's 800+ page
course Make Your Site Sell, which goes for $29.95 (Now
free as of Oct 1, 2006). It's an interesting contrast. One
of Evoy's favorite words is over-deliver, while the RichJerk
advocates under-deliver (his exact term).
Before
I get going too far I want to say at the outset that I recommend
a lower-cost substitute for the RichJerk book - that has all
the same information minus the "black hat" (unethical)
methods - and is better suited to beginners. That substitute
is Holy Mann's book Honest
Riches (opens Holy's site in separate window
- or go see the review from the left menu)
Overview:
The
identity of the Rich Jerk is now clearly established as actor
Kelly Felix. He tried to remain anonymous, but was found out.
Is
he really making bucket loads of money? Yes he is! A long
winding trail of evidence indicates that it is true. In fact
Kelly and his wife Summer recently bought a domain on ebay
for $379,000.
Positive:
There
are some good, ethical, and unusual methods in the ebook that
are interesting. Indeed the idea of acting as a PPC (Pay Per
Click) middleman was something I had never heard of before.
A method he describes but that I haven't tested. However Perry
Marshall, the king of Google Adwords has said that it does
work, and can make you some money, though not likely wildly
rich.
There
are plenty of other interesting ideas in the book, some pretty
standard and some others that were new to me.
The
book isn't so much geared toward the person who has a product
to market, as for those who have no ideas and want to work
the system to make money.
(top)
Negative:
Here's
where we get into some problems with ethics. Basically he
doesn't have any. Let me quote an example from his book;
"First,
let's get one thing straight. You may think that a few of
my strategies may be morally/ethically questionable. But
you know what? My bank account hasn't frowned on any of
them, and none of them are illegal either."
Basically
he says, sure he's immoral and unethical, but so what! He
doesn't care. Ouch!
Here's
another:
"And
you can give people hope in many ways, with many different
products, but I find it most effective with informational
products, because somehow you can get away with practically
promising the world, and then under-delivering."
Ouch
again!
He
advocates review sites that only "appear unbiased"
and where you only "appear as an authority." His
idea is that if you appear unbiased but actually give good
reviews for your most profitable affiliate products that you'll
make money.
Yikes!
How
about this one:
"Basically,
badmouth the rest in general, talk about how most are scams,
then present your product. It's the no sale...sale. Ho hum,
I'm just a good guy trying to help people avoid scams, and,
oh by the way here is the only program I recommend...MINE!"
One
of the methods he advocates is URL cloaking. It's a black-hat
method of building a website designed with invisible content
designed to attract good search engine results but that funnels
visitors to the real sales site. He recommends a $1,700 software
package to do this, which I'm sure he links with an affiliate
link.
He
tells about some of his former sites. Gambling sites and foreign
pharmacy sites! What a surprise!
Worth
it?
Is
the RichJerk package worth buying? That's up to you. But be
aware that many of the strategies he talks about are not likely
to be as profitable as he says. He wants you think buying
from a wholesale distributor he recommends and reselling on
ebay is a road to riches. Sounds good, but not likely.
Yes
there are some really intriguing ideas here. And no, not all
of them are unethical. He gave me a few good (and ethical)
ideas to try. I plan on implementing some of them. One was
to offer rebates of part of your affiliate commissions to
customers to undercut your competition (don't try this with
Clickbank products or they'll ban you).
(top)
Site
Popups
I didn't run across any pop-ups on his pages. (top)
Valuable
Free Content
No free article content on this page
that I found. (top)
Newsletter
Yes, there is a newsletter. I was surprised to find that it
is not highly marketed. However I do find it offensive when
he does use it. It is often full of expletives and lambasts
others. Sometimes the lambasting is a sales ploy. For example,
he'll say "this *!$#^& guy is giving away all the
secrets I was about to release." He'll go on about how
mad he is about it, and then give you the link to go buy it.
He is an affiliate or even part owner.
One
such case was StomperNet (which I don't recommend). He put
up a front of an all out war in his newsletter during their
pre-launch, all the while giving affiliate links to their
site. Then as soon as they launched he wrote and said he owned
the thing. I wrote to Brad Fallon to confirm it. No reply!
(top)
Money-Back
Guarantee
Fortunately there's no problem here. The RichJerk's ebook
is sold through Clickbank so the return policy is guaranteed
for 90-days through there.
(top)
Support
There is a contact form on the richjerk website along with
a list of warning about not wasting his time. He claims to
help with technical problems but says if the answer is covered
in the FAQ then you won't like his response.
Frankly,
with an attitude like that I'd have to say the support is
substandard. Any decent, ethical seller will bend over backward
for customers. (top)
RichJerk
Ebook (current
price $49)
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