60-Second
Salesletters ($97/yr) This
link goes to the sellers descrption and order page. It opens
in a new window.
This is a membership website service. Once you get your login
password you access a form with a set of blanks that takes
you 30 - 60 minutes and out pops a powerful sales letter.
I
used it to generate one of the earlier versions of this Website's
home page, before I learned some of the techniques of copywriting
and re-write it myself. It was very effective, yielding very
good response.
Where
they got the term "60-seconds" I'm not sure. The
form takes longer than that to fill out, and the generation
of your page takes much less time than 60-seconds to generate.
If
you've been studying marketing for a long time you should
already know a bit about writing copy. You probably know that
long copy always outsells short copy. You already know that
you need to include testimonials, credibility statements,
a strong guarantee, and so forth. But if you're new to it,
this may be a helpful service.
What
I really like about 60-Second Salesletters(the good)
Sometimes
translating what you know about copy writing and translating
it into actual good copy is not easy to do. It's kind of an
art. One option you have is to look at lots of examples of
other sales letters, (choose carefully to be sure it's one
that's really selling), find one you really like and substitute
your own material.
The
second option is to use a template, like 60-Second Salesletters
to help you generate one quickly.
The
real benefit of 60-Second Salesletters, in my mind, is more
for the training than for the sales letters themselves. Filling
in the blanks forces you to think about the things you need
to include.
You
will be forced to pair up (and differentiate) features and
the benefit each feature provides. You'll be forced to think
about your unique selling proposition. You'll be forced to
think about the criteria people should use to judge you against
your competition . . . and so forth.
The
frustrations
(1)
While the template is easy to use, it doesn't necessarily
generate perfect copy. You may have to do some tweaking. For
example, if your product is new, you may not have testimonials
yet. So you leave that part blank. But the finished copy still
puts up a heading saying something like "Listen to what
other people are saying." You'll have to take that out.
Sometimes
the wording you put in the boxes won't quite sound right against
the supplied text. You may have to tweak it.
Basically
you'll already have to have some writing skills to be sure
the grammar and flow makes sense.
(2)
The copy it generates won't be on your own web page template.
Obviously you'll want to copy it and paste it into your page.
But
wait! After you copy and paste it, it probably will get really
messed up. The problem? The format relies on a <style>
</style> tag in the HTML. If you don't know how to port
that style over to your web page you may get frustrated.
You
can always just copy and paste it, then go back and change
the look of each line and heading on your own page, one at
a time, but it may take some time and HTML skills.
If
you're interested in learning the basics of good copy writing
on your own I'd recommend either Ken Evoy's "Make Your
Content Presell" or Derek Gehl's "Insider Secrets
to Marketing Your Business on the Internet."
If
you want to generate a similar salesletter fully integrated
into a Webpage template you may want to consider the new BeBiz.
I
personally think learning to write your own copy is a better
plan, because that is a skill you can take with you and apply
to everything. If you buy this package, eventually you should
learn enough to wean yourself off of it. But If you simply
don't have time or want some good examples to start with,
this will serve you well.
If
you are hoping to sell IMC products as an affiliate, be aware
that this product is not on the list of products you can represent.
In other words, you do not receive an affiliate link for it,
so you cannot get a commission for it. If you write ti the
Internet Marketing Center, they can send you an affiliate
link.
60-Second
Salesletters ($97/yr) This
link goes to the sellers descrption and order page. It opens
in a new window.
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