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Derek Gehl

Mailloop

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Derek Gehl - Mailloop

Mailloop 6.0 ($379.00) or Mailloop Pro ($697.00) This link goes to the sellers descrption and order page. It opens in a new window.

This is autoresponder software first and foremost. There is both a lite and a Pro version with the following features listed for the Pro version:
-"smart" sequential autoresponders
-spam and "blacklist" prevention tools
-opt-in list management tools
-advanced database and search features
-message control center organization
-easy access to all your different newsletters and outgoing e-mail
-25 different merge fields
-"automated scheduler"
-real-time reporting and test results

When it comes to autoresponder software, you first have to understand there are primarily two breeds, Client side and Server side. For the uninitiated, Client side means it sits on your computer and does its work there. Server side software is installed at your Web host's side, usually as a CGI script.

Mailloop is a Client side package. You install it on your computer, and your computer will have to be online for it to work. If you're on a dial-up account, or you need to use your computer many hours a day, you might want to stick with Server side software (not Mailloop). In essence it acts like a mail server itself. The best of all worlds is for it to have its own computer dedicated to it.

Mailloop is very good at sending out autoresponder emails. In other words, when it receives an email to a certain address, it can immediately send out a response such as "Thank you, we'll get back to you shortly." Or it can deliver an ebook upon payment. It can handle auto subscription and unsubscriptions with no work by you.

Autoresponders like Mailloop are also typically used to send out periodic newsletters. One nice feature is that Autoresponders "with follow-up" such as Mailloop are capable of sending additional advertising at specified intervals, or (my favorite use) to deliver the regular mailings of an e-course.

Mailloop, as well as other autoresponders/mailers, can integrate names or other fields of data from a form into the mailing, so that you can say "Hi again Fred," and things like that. However, if you use a database program to assemble your mailing list, it may not work very well with Mailloop.

Mailloop is a little on the spendy side. If you're just starting out you can probably find a much cheaper package elsewhere that will serve you just fine until you get more than, say, 50,000 or 100,000 names, at which time you can probably afford Mailloop with no problem.

One problem with client side programs like Mailloop is that most ISP's don't tolerate serving up large amounts of information, like thousands of emails. In fact, Comcast limits your upload speed dramatically just so you can't use it as a server. You may get in trouble with your ISP if you have a very large list. It's better to have your program on the server side, since web hosts are designed for larger traffic loads.

If you need to go server side and you're not that big yet, I'd try perhaps MyAutoresponderPro or Willmaster's Master Autoresponder Bank. One options on the Server side is Autoreponse Plus which I've seen at least four of the big dog marketing gurus recommend. With some of the server side packages you'll have to be geeky enough to be able to install the CGI package, or you may have to pay a small fee to get help.

In short, I don't recommend Mailloop unless you have the bucks and you have a free computer that stays online, and a tolerant ISP. But if you have a large list and the money, go ahead. Live a little - but in that case, get the Pro version. (top)

Mailloop 6.0 ($379.00) or Mailloop Pro ($697.00) This link goes to the sellers descrption and order page. It opens in a new window.



 

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