Insider
Secrets to Email Markeitng ($137)
This link goes to the sellers descrption and
order page. It opens in a new window.
This
is an ebook that specializes just on email marketing. I do
recommend it. As I mentioned in the Insider Secrets review
above, Corey Rudl was a master at email marketing. He had
mastered such details as when to send the email, and where
to find the best sources for building your list. One caution,
as I mentioned above, I don't agree with all of his techniques
for adding subscribers.
In
my opinion, just because somebody fills in a form for some
product doesn't mean they should be automatically added to
your mailing list. Corey sees it differently. I prefer to
only add people who are looking to be added. We'll have to
agree to disagree here. But chances are, his methods will
probably make more money than mine.
But
fortunately, there are many other ways to add subscribers
and he covers those as well. And fortunately there are many
other subjects in the book besides adding subscribers. There
are techniques for writing copy to build credibility, techniques
for automation, techniques for turning readers into customers,
techniques for writing good headlines, and so forth.
In
this course Corey talks about formatting for different email
clients (programs) and email timing. As an ezine owner I have
learned the value of both subjects. These details are not
covered in his main "Internet Secrets" book.
One
of Rudl's strong points was always that he doesn't believe
in using newsletters just as advertising. Selling may be your
main reason for the newsletter, but he believe - and shows
by his own example, that you need to give, and give freely
in order to expect a return. His newsletters are so good that
you may wonder why you need his courses!
I've
loved Rudl's newsletter for years, and I respect his teaching
on how to develop, lay-out, write, and distribute your own.
Be prepared, though, for his pitch for Mailloop - his own
software package. There are better for cheaper. Do your research
before buying mailloop. (top)
Insider
Secrets to Email Marketing ($137)
This link goes to the sellers descrption and
order page. It opens in a new window.
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