Insider
Secrets to Marketing Your Business on the Internet
Table of Contents:
Step 1: Decide What You're Going to
Sell, Then Plan to Profit
Lesson 1: Find a "Niche Market" With a Problem
Lesson 2: Decide What You're Going to Sell
Lesson 3: Consider Combining Profit Streams to Create a Bigger
Income
Lesson 4: Know and Monitor Your Competition
Lesson 5: Write a Business Plan to Guide Your Success
Lesson 6: Decide How You Will Brand Yourself
Lesson 7: Determine if You Will Need Funding
Step 2: Design and Build Your Web
Site
Lesson 8: Choosing and Purchasing a Domain Name
Lesson 9: Choose Your Web Host
Lesson 10: Design Your Web Site so it Compels Visitors to
Subscribe, Click, and Buy!
Lesson 11: Decide How You Will Build Your Site
Step 3: Prepare Your Salescopy
Lesson 12: Decide What Kind of Salescopy You Need
Lesson 13: The Essential Copy Elements of Any Web Site
Lesson 14: Writing a Long Salesletter
Lesson 15: Short Copy for the Product Catalog Web Site
Lesson 16: Resources for Writing Your Salescopy
Step 4: Set Up an Automated Ordering
System
Lesson 17: Prepare to Accept Credit Cards
Lesson 18: Consider Accepting Other Payment Options
Lesson 19: Accepting International Orders
Lesson 20: Find the Shopping Cart That Can Potentially Double
Your Sales
Lesson 21: Decide How to Deliver Your Products
Lesson 22: Soothing the Nervous Buyer
Lesson 23: Automate Your Customer Service
Lesson 24: Protect Your Business from Fraudulent Orders
Lesson 25: Preventing Chargebacks
Lesson 26: Dealing with Refund Requests
Step 5: Prepare to Collect Your Visitors'
E-mail Addresses
Lesson 27: Start Your Own Online Newsletter
Lesson 28: Ten Alternatives for Collecting E-mail Addresses
Lesson 29: Writing and Placing Your Opt-in Offer
Lesson 30: Storing and Managing Opt-in E-mail Addresses
Lesson 31: Grow Your Opt-in List -- Even if Your Site Gets
No Traffic!
Step 6: Submit Your Web Site to the
Search Engines
Lesson 32: Search Engines, Directories, and Pay-per-Click
Search Engines
Lesson 33: The Search Engine Giants You Need to Focus On
Lesson 34: Understand How the Search Engines Rank Your Site
Lesson 35: Submit Your Site to the Search Engines and Directories
Lesson 36: Strategies for Maximum Pay-per-Click Success
Lesson 37: Monitoring Your Ranking
Step 7: Find Cheap Traffic for Your
Web Site
Lesson 38: Request Links from Relevant, High-Traffic Sites
Lesson 39: Get Free Advertising by Giving Away Free Expert
Content
Lesson 40: Spread the Word with Viral Marketing
Lesson 41: Be an 'Active Expert' in Popular Industry Newsgroups
Lesson 42: Scoop up Bonus Traffic by Posting Classified Ads
Lesson 43: Snag the Attention of AOL Customers
Lesson 44: Use Press Releases to Capture Free Media Exposure
Step 8: Use E-mail Promotions to
Dramatically Increase Sales
Lesson 45: Why Opt-in E-mail Marketing Can Work for Any Business
Model
Lesson 46: Knowing the Difference Between Spam and Opt-in
E-mail
Lesson 47: Targeting and Personalization
Lesson 48: Writing Effective E-mail Promotions
Lesson 49: Writing Subject Lines That Get Your E-mail Opened
Lesson 50: Formatting Your Newsletters and E-mail Promotions
Lesson 51: The Best Time to Hit "Send"
Lesson 52: Automating Your E-mail Campaigns and Managing Your
Opt-in List
Step 9: Take Advantage of the Lifetime
Value of Your Customers
Lesson 53: Send Follow-up Offers to Existing Customers and
Subscribers
Lesson 54: What to Sell When You Have Nothing Left
Lesson 55: Automate Your Follow-up Offers With Autoresponders
Lesson 56: Use Live Chat to Help Close More Sales
Lesson 57: Add a Discussion Forum to Your Web Site
Lesson 58: Cheap but Highly Effective Customer Service Strategies
Step
10: Testing, Tracking, and Surveying
Lesson 59: Increase Your Sales with Testing
Lesson 60: Tracking Your Success through Statistics
Lesson 61: Surveying Your Customers and Subscribers
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