Make
Your Words Sell
($29.95) This link goes to the sellers descrption
and order page. It opens in a new window.
Make
Your Words Sell is similar to the Make Your Content PREsell
and information from make Your Site Sell, except more in-depth.
It
deals at length with getting inside the head of the customer
and writing for him or her.
It
also deals with how the copy looks (scanability), joints,
headlines, use of testimonials, and writing the "What's
in it for me" answer into all your copy.
Evoy
says over and over again, in all his products, that words
are what sell. Forget fancy graphics, technical jargon, or
cute cursors. Words are what get the sale, every time.
This
ebook is exactly about that topic. It is not written by Ken
Evoy but by Joe Robson - for Ken Evoy. Joe is a high-end copywriter
who knows his stuff. The collaborative flavor of the ebook
is apparent though, because it sounds a lot like ken's writing.
This
ebook will come in a self-extracting exe file and extracts
to pdf format. It will include four primary files:
1.
The main volume, Make Your Words Sell (298 pages)
Primarily
designed for writing Web page copy
2.
Make Your Words Sell for Email (76 pages)
Primarily
designed to add punch to your email
3.
Make Your Words Sell for your Online Store (60 pages)
Designed
to get people past your front page and into your store, then
to entice them to click.
4.
Words that Trigger Automatic Response (27 pages)
Eleven
categories of power words, such as guarantees, words that
arouse, words that reassure, words that call to action, and
so forth.
Lets
look at the Table of Contents for the main volume:
Main
Volume TOC
1.
How to Use MYWS
2.
Introduction
3.
Why Most Web Copy Fails
4.
Prep, Prep and More Prep.
5.
Copywriting 101...Get the Basics Right
6.
Copywriting 102 ...More than Just Words
7.
Write to Fit the big Picture
8.
Thrive or Dive with your USP [Roger's note, that stands for
Unique Selling Point]
9.
The Power of Headlines
10.
How to Read a Mindset
11.
Let's Use Your New Skills
12.
Well? Don't Just Sit There
13.
Ken's Five Copy Keys
You'll
learn some very simple things you may have missed. Did you
know that one of the biggest mistakes made in Online copy
is that the Web page never asks for the sale? Simply saying
"Click here and order now" could increase your orders
many times over!
As
I've said over and over again under various products, you
have to evaluate where you are in your marketing life before
deciding whether to order or not. If you're still trying to
figure out what product to sell, this is not your first purchase.
But
if you're ready to develop your Web copy, don't miss it. A
$29.95 investment into copy that yields many times itself
in revenue is worth it.
For
beginners I usually recommend Evoy's products over other similar
guru products because of the low price.
Given
that there is similar information in high-end products, like
Derek gehl's for example, you can get decent copy fast for
a low price here, then add gems from the higher-cost competition
later when you're making enough money to support the costs.
On
the other hand, if you're looking for a general course covering
all the aspects of marketing, not just copywriting, then a
good course like Derek Gehl's would be warranted.
(top)
Make
Your Words Sell ($29.95) This
link goes to the sellers descrption and order page. It opens
in a new window.
|
