Writing Copy For Dummies

Your Internet Marketing Solution Guide

Writing Copy for Dummies by Jonathan Kranz

Writing Copy for Dummies by Jonathan Kranz [*Affiliate link] Copywriting is at the heart of your sales effectiveness. Writing Copy for Dummies by Jonathan Kranz is a good overview, as are most of the For Dummies books. It is written primarily from the standpoint of Kranz's own experience which is writing for large corporations in an advertising agency. However, don't let it fool you. There is plenty of material for the one-man (or woman) online copywriter. Primarily be prepared to learn about the mind set you need for writing good copy. There are sections in it specifically for writing for online auctions, for email, writing winning articles, and a host of other online techniques. Rating: *** Writing Copy for Dummies by Jonathan Kranz P. S. Two of the most impressive Copy Writing tools I've run across are Internet Marketing Center's Bebiz and 60-Second Salesletters. (Links lead to review pages).

Writing Copy

Copywriting is at the heart of your sales effectiveness

-Roger Zimmerman