 Permission
Marketing by Seth Godin
An EXCELLENT book. I had not thought of all the ins
and outs of obtaining, keeping, and teaming with my
permission customers.
In today's world of, where advertising is bombarding
us every place we look and hear, it isn't enough to
just make your advertisement speak louder than the other.
You have to go one step further and gain permission
to speak to the customer.
But how do you pull that off? There are principles
you must follow to obtain the trust of the customer.
There are ways you must act to keep that trust.
On the surface, it seems simple enough - put out an
opt-in email form and go. But it's not that simple.
Godin brought to mind many considerations I had never
thought of.
Thank you Mr. Godin. I've become a Seth Godin fan.
I recommend this book and look forward to looking at
other works by Godin.
Recommended: ****
Permission
Marketing by Seth Godin |
