by
Roger Zimmerman
Pickaguru.com
I've
known of the Garlic Lady practically since she started seven
years ago. She is a lady of Thai decent, who lives not far
from me - and who has a very successful sales Website at http://garliclady.com
As
a marketing advisor, I've followed her story because it is
a prime example of identifying your market based on what you
love, and launching it into a successful online business.
Today
I met her for the first time at a local tasting demonstration.
I spent almost an hour talking to her and tasting samples.
I got her story and I just had to relay it to you. When she
first started, her father-in-law was suffering from cancer.
She knew the many health benefits of garlic and home packed
it for him using her unique cold-packing technique.
He
said to her, I'll bet you could sell this. She said, "people
won't buy cold-canned garlic." But she took a chance.
She got her commercial kitchen and tried it. No preservatives,
no added sugars - just natural garlic, and garlic-stuffed
olives. She took it online.
Was
it ever a success! From an initial spread of only four products,
she has now expanded to an array of over 20 products.
How
successful was she? When I first heard of her, I wrote an
email. It was a long time before I received an answer, then
finally I got an answer from a new assistant. The assistant
explained that the business had grown so fast that the Garlic
Lady simply couldn't keep up. She had to hire the assistant
to help. Wow, the power of an Internet business.
It's
not hard to see why her business exploded. Her products are
sensational. I bought four of them today and I'll be back
for many more.
I
can get her products right at the corner store so I really
had never looked at her site to see how she built it into
such a vibrant success. But since I was about to go see her,
I thought it might be a good idea to take a look at the site.
Guess what she used to build it. I was pleased to find out
it was built on Site
Build It!
I
really shouldn't have been shocked. As you know, I use Site
Build It for Pickaguru.com and it has put me on page one in
Google for several search terms and has gained quite a bit
of attention.
I
also learned from her today that she doesn't even do all the
work any more. She has a bookkeeper, someone to do all the
kitchen work for her and she does the appearances and makes
the decisions. It was a lot of work getting it started, but
once built she was able to hire out much of her help. She
isn't a marketing nut by any means. She just has a great product
and took a chance. It worked.
Be
sure to visit the Garlic
Lady to see a very simple and very successful Site Build
It site (and just try to keep from buying something. You won't
be able to resist). Follow her example. Find something you
love to do and just get it out there.
---------------------------------------------------------
c
208 Roger Zimmerman
This
article is copyrighted by Roger Zimmerman of pickaguru.com.
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